Coleen Rooney's clever I'm A Celeb beauty hack 'earns her millions' as she lands first deal since show
Coleen Rooney’s radiant skin during I’m a Celebrity sparked speculation about her beauty secrets - and now she's set to make millions from it
Coleen Rooney nabbed the runner-up spot in the 2024 edition of I'm a Celebrity... Get Me Out of Here!, just missing out on the crown to Danny Jones.
Prior to her jungle stint, Coleen clinched a deal with the wellness brand Applied Nutrition, famed for their health-focused supplements.
The wife of football legend Wayne Rooney is gearing up to drop her very own product line with the brand come January, a move that experts predict will significantly boost her finances, reports the Mirror.
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Insiders revealed that Coleen smartly took the brand's hair, skin, and nails capsules into the camp as part of the tie-in.
An insider told The Sun: "Coleen was definitely taking the hair, skin and nails collagen capsules every day in the jungle. She was always glowing, even after weeks of gruelling trials, and there was serious buzz on social media about how great she looked."
"People are saying it's because of the Applied Nutrition products she was sneaking in and it's caused a massive surge in interest for them," they disclosed.
After witnessing days upon days of intense bush tucker challenges and countless sleep-deprived nights in the wild Aussie bush, fans marvelled at how Coleen maintained such bright and unblemished skin. One social media user wrote on X: "Very jealous of Coleen Rooney to be in a jungle for 3 weeks and still have an amazing skin complexion."
Another fan was equally impressed, writing: "Coleen Rooney has the most clear skin I've seen on TV."
A third viewer chimed in saying, "Coleen Rooney's skin is perfect," while a fourth expressed their envy with, "Dreaming of having skin like Coleen Rooney."
The secret to Coleen’s radiant look, she reportedly revealed, lies in beauty supplements loaded with collagen. The star is such a firm believer in the collagen-packed Applied Nutrition pills that she put her money into the brand even before jetting off for her wild adventures Down Under.
Coleen snagged a hefty deal in September to be the face of Applied Nutrition. Not only did she become their leading lady as the chief female ambassador, but she also graced a massive billboard in central London to boot, all timed perfectly before her bush-tucker trials on 'I'm A Celebrity.
With this newly minted ambassadorship, Coleen will be promoting Applied Nutrition's premium products including collagen, diet whey protein, protein bars, vitamins, and minerals.
Coleen has opened up on her role balancing motherhood and her personal life, saying, "Balancing my role as a mum and managing my personal life can be challenging, but it's important for me to stay healthy and energised."
"I've always taken an interest in looking after myself and Applied Nutrition has impressed me because of the quality of their products. The collagen and the diet whey protein make a real difference and something I'm using whether at home, in the gym, or enjoying my regular Reformer Pilates sessions," the star said when her new role was unveiled in September.
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