Maura Higgins set to be highest-earning contestant in rumoured I'm a Celebrity... line-up
The Longford star has an Instagram following of almost four million, the highest follower count of a cast member in this series
Maura Higgins could pull in the big bucks as the highest-earning contestant in this year's rumoured line-up for I'm a Celebrity…Get Me Out of Here!, with potential earnings of up to €5,000 per sponsored post.
Experts at QR Code Generator conducted research on the social media profiles of every rumoured contestant of the new series of I'm a Celebrity…Get Me Out of Here!, using influencer marketing calculators to estimate how much each star could earn per sponsored post.
The research revealed that the Love Island star is the highest-earning contestant in the rumoured cast of the new series.
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The Longford native has an Instagram following of almost four million, the highest follower count of a cast member in this series, which allows her to earn up to €4,700 per sponsored Instagram post.
Marc Porcar, CEO of QR Code Generator PRO S.L, said: “Fans of I’m a Celebrity are gearing up for the new season, and this rumoured cast list is giving audiences plenty to talk about. Some entertainment news sites are dubbing this line-up as the best ‘in years’, which proves the cast’s existing popularity.
“If this cast list is confirmed, we can expect the celebrities' followings to skyrocket, so it’s interesting to note how much they could earn outside of the jungle.”
Social media star GK Barry is revealed as the contestant with the second-highest earning power amongst the rumoured I'm a Celebrity…Get Me Out of Here! line-up this season. The popular TikTok sensation has the third-highest Instagram following of almost 900,000, earning her a potential €3,300 per sponsored post.
In third place, Danny Jones can earn up to €2,392 per sponsored post. Danny is one of the lead vocalists and the lead guitarist for the pop-rock band McFly, which has earned him over 700,000 followers on Instagram, the fifth-highest among the cast.
Oti Mabuse places fourth, earning up to €1,953 per sponsored post on Instagram. The former Strictly Come Dancing professional has the fourth-highest follower count of the rumoured cast.
Tulisa, best known as a singer and former The X Factor judge, is the fifth-highest-earning contestant on social media, earning a potential €1,748 per sponsored post. Tulisa's following sits at just over 630,000, the sixth-highest on the list.
The sixth-highest social media earner is Coronation Street Actor Alan Halsall. Alan has a following of over 230,000 on Instagram, potentially earning him €1,656 per sponsored post.
In seventh place, despite having the second-highest follower count with one million followers, is television personality Coleen Rooney. Coleen can earn up to €1,473 per sponsored post, just above Jane Moore, a Loose Women panellist, who places eighth. Jane has a following of almost 170,000 on Instagram and can earn a potential €1,000 per post.
In ninth place is BBC Radio 1 DJ Melvin Odoom, earning up to €630 per sponsored Instagram post. Dean McCullough, another BBC Radio 1 affiliate, is in tenth place, earning a potential €190 per sponsored Instagram post. Dean’s earnings are equal to those of English writer and Church of England priest, The Reverend Richard Coles.
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