Lidl's Vino Sensoria adds two extra dates due to 'phenomenal demand'
Organisers announce additional dates for sold out ‘Wine in the Dark’ experience
Due to phenomenal demand, Lidl Ireland has announced the addition of two extra dates for the highly-anticipated sold out Vino Sensoria pop-up wine experience.
Tickets for the immersive, pop-up event were snapped up when they went on sale earlier this month. Organisers have revealed that a second weekend will take place and tickets will be released on Friday 1st November at 10am due to the event’s popularity.
The additional weekend will see the exclusive wine in the dark experience taking place on Friday 15th and Saturday 16th November at the dedicated space on Dublin’s Grafton Street, with all ticket sales going to Lidl’s charity partner. Aspiring wine connoisseurs who were unable to avail of ‘Vino Sensoria’ tickets the first time around, will be given a second chance to sign up for the full sensory wine experience, hosted by Lidl’s Master of Wine Richard Bampfield, and put their taste buds to the ultimate test in this unique wine tasting experience – which takes place completely in the dark.
Revealing the addition of a second weekend, Lidl’s Master of Wine, Richard Bampfield said, “The response to the launch of Vino Sensoria has been phenomenal, with tickets selling out quicker than we ever anticipated, so we are delighted to release tickets for a second weekend, offering two extra dates this November and ensuring we avoid anyone being left disappointed.
"The aim of Vino Sensoria is to dispel some of the myths surrounding the buying and serving of wine. By tasting in total darkness with no distractions, tasters can concentrate fully on the wine in the glass and reach a better understanding of their own tastes and palate. We are delighted that even more Lidl customers will have the opportunity to feel inspired, challenged and their taste buds reawakened. And will leave with a new-found appreciation of high-quality wine selections that won’t break the bank.”
Guests attending the ‘Vino Sensoria’ event will experience the shock and thrills of the Discombobulator where senses will be heightened as budding wine enthusiasts embark on a journey to deconstruct the experience of visually appraising wines and engage in a scent safari that will tantalise the senses.
Moving to the shadows of the Tasting Room, guests will be plunged into darkness and a world where taste buds are tingled and perceptions challenged. Guests will sip their way through a carefully curated collection of sparkling, red, white and rosé wine by Lidl Ireland, guided by Richard Bampfield MW, whilst submerged completely in darkness.
The experience culminates in the Lumina room, where wines are revealed and visitors can select their favourite tipple to enjoy.
Tickets for Vino Sensoria are €15 (excluding booking fee) and are available to purchase at vinosensoria.com. 100% of ticket sales will be donated to Lidl Ireland’s charity partner.
For full event information please visit vinosensoria.com
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Contact: For further information, interviews or imagery, please contact lidl@harrispr.ie.
Visuals Assets: Images are available to download Folder icon here.
Notes to Editors
Event Details
Location: 110 Grafton St, Dublin City Centre, D02 TW42
Dates: Friday 15th and Saturday 16th November 2024 at selected timeslots:
Friday 15th November: 12:00 - 13:00, 13:30 – 14:30, 15:00 – 16:00, 16:30 – 17:30, 18:00 – 19:00,
19:30 – 20:30, 21:00 – 22:00
Saturday 16th November: 12:00 - 13:00, 13:30 – 14:30, 15:00 – 16:00, 16:30 – 17:30, 18:00 – 19:00,
19:30 – 20:30, 21:00 – 22:00
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