Travis Kelce's brother defends new business venture as he hits back at critics
Jason Kelce has hit back at criticism of his new cereal business venture with his brother Travis, after the pair launched their own cereal with General Mills
NFL superstar Jason Kelce has launched a defence of his latest venture with brother and boyfriend of Taylor Swift, Travis, a cereal named "The Kelce Mix".
Teaming up with General Mills, the Kelces' concoction combines Cinnamon Toast Crunch, Lucky Charms, and Reese's Puffs. Critics have slammed it as unhealthy, including ex-food and pharma consultant Calley Means, who expressed concerns, stating on X: "Athletes should stop sponsoring food that destroys kids' metabolic health. Some things are more important than money."
However, father of three Jason, 36, countered the backlash by drawing on his own upbringing: "I grew up on these products Calley, and I was a perfectly healthy fit child, because I enjoyed them in moderation and when on the go for quick meals when both my parents didn't have time to cook."
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He added, "I appreciate you spreading information on what is healthy for people and kids, and I take the obesity epidemic as a country and for kids seriously. But there is also room to eat cereal and ice cream and candy in the right quantities in conjunction with a healthy lifestyle."
Jason Kelce, who retired from the NFL in March, also disclosed to GQ his recent weight loss: "Right now, I'm about 277. I'm almost 20 pounds down right now. It's hard to imagine another nearly 20 pounds coming off, being honest with you. But my back already feels better. My knees already feel better."
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