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SuperValu, Centra and other supermarkets to no longer stock products associated with Conor McGregor

'All products' associated with the MMA fighter, including Proper Twelve whiskey and Forged Irish Stout, will be delisted


  • Nov 26 2024
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SuperValu, Centra and other supermarkets to no longer stock products associated with Conor McGregor
SuperValu, Centra and other su

Musgrave has confirmed it will no longer be stocking products associated with Conor McGregor, after he lost a civil assault case last week.

The MMA fighter was found liable of assaulting Nikita Hand, who accused him of raping her in a Dublin hotel six years ago. A jury awarded her over €248,000 in damages on Friday.

The wholesale giant has made contact with its operators nationwide, including SuperValu, Centra, Daybreak and Mace, to inform them that all products associated with McGregor will be delisted.

READ MORE: Women take to streets in solidarity with Nikita Hand

READ MORE: Conor McGregor releases statement as he sends message to partner Dee Devlin

This includes Proper Twelve whiskey products, of which the MMA fighter is a spokesperson but no longer an owner, and Forged Irish Stout. A spokesperson for the Musgrave Group confirmed to CorkBeo: "these products are no longer available to our store network.”

Other retailers around the country have been urged to boycott McGregor’s alcohol brands after the civil court jury found him liable for the sexual assault of Nikita Hand.

Nikita Hand, who is also known as Nikita Ni Laimhin, speaking to the media outside the High Court in Dublin
Nikita Hand, who is also known as Nikita Ni Laimhin, speaking to the media outside the High Court in Dublin

Executive director of Rape Crisis Network Ireland, Cliona Saidlear said that companies making money from his alcohol and other products need to look at whether they want to align themselves with McGregor after the jury's verdict.

She said: “They need to stop promoting him and distance themselves... €250,000 won’t dent his finances, but the public can play a role here in expressing disapproval for anyone that tries to make money with a man who engaged in that despicable behaviour.”

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