Jeremy Clarkson's pub loses extraordinary sum of money every time another customer eats
Former Top Gear presenter Jeremy Clarkson has revealed that his new pub, The Farmer's Dog, is losing money - despite charging 'posh' prices for classic British dishes
Former Top Gear host Jeremy Clarkson has spilled the beans about the financial challenges of his new food haunt, The Farmer's Dog, despite its glamourous launch just this past festive season.
Clarkson, 64, said that he has sunk a staggering £1million into sprucing up the once sleepy local pub. Even with a million quid down the drain, he's not holding his breath for a return on that dosh, revealing: "God knows if we'll ever make our money back."
It's an eye-opener how Clarkson's joint is struggling to turn a profit, especially given its famous owner and the top-dollar prices for its classic British grub.
Getting real with The Times, Clarkson let slip that he's in the red to the tune of around tenner per diner apparently after asking an AI program for the average cost of lunch at a Cotswolds pub, he decided to peg his prices there.
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Clarifying the extent of his money woes, he explained, "It's possible that for every customer who comes through the door, I'd lose about £10."
Customers might well raise an eyebrow over the finances as they fork out a handsome £19 for soul-warming dishes like steak pie with mash and gravy, or a traditional Lancashire hotpot, served up at The Farmer's Dog.
The cosy menu at Clarkson's pub doesn't come cheap, with the daily special sausage with mash and gravy setting you back £18, and a hearty vegetable and cheddar crumble at £15. Sweet treats like apple crumble and cheesecake are also on the pricier side, both costing £8 each, while drinks follow suit a pint of Hawkstone beer or cider will cost you £6.
Clarkson has been quick to defend these prices, highlighting the top-notch quality and local sourcing of the ingredients: "Every single thing was grown by British farmers, even the black pepper and the sugar."
Despite some backlash over the pub's pricing, Kaleb Cooper from 'Clarkson's Farm' has stood by the tariffs in a chat with Metro: "I don't think there's any difference in prices to any other pub."
Echoing this sentiment, Clarkson's financial advisor Charlie Ireland has pointed out that their prices are actually competitive for the Cotswolds, known for its costly pubs. He explained: "We aimed for a bit cheaper than the local area because the pubs are sort of renowned for high prices. We've tried to make it affordable for people."
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