In a move that is expected to cause reactions and discussions, a beach bar in Halkidiki decided to impose a dress code on its customers.

For Halkidiki, at least, the imposition of a specific dress code on the beach seems outrageous, but it is a reality, since in the personal message sent by the store's management to those who wish to make a reservation, it is explicitly stated that non-compliance with the dress code may lead to the refusal entrance.

In particular, the said beach bar asks its customers, after 5 pm, to adopt "casual chic" clothing, but without clarifying this. This probably means that flip flops are prohibited and closed shoes or better sandals are required. Customers may be asked to wear linen shirts, trousers or a dress appropriate to the occasion. In fact, without sufficiently clarifying the attire, customers are informed that if their attire is not appropriate, they may not be allowed entry.

The characteristic message:

 Something that is in complete contrast even to the well-known beach bars of Mykonos, where visitors enjoy their entertainment without any restrictions on clothing.

This news comes at a time when the demands and prices on the beaches have changed radically. On the Athenian Riviera, according to a report on protothema.gr, the price increases for sunbeds are impressive. Today, to take a refreshing dip on an organized beach in Attica, one has to pay up to 220 euros for a set of sunbeds with an umbrella. And that, provided it has been booked in advance. It seems strange, but the usual terms of nightlife have been transferred to the beaches.

The 'front row table' has become a 'front row lounger', with sitting in front of the wave now a privilege. There are "reserve" sunbeds, often with "minimum consumptions" and strict attendance times to avoid canceling the reservation. The market's law of high demand is in full effect here too, with sunbeds on the beaches selling out quickly, especially at weekends. Entrepreneurs, realizing this trend, made sure to secure beach concession contracts, with the state collecting significant sums. Prices on some beaches are ten times higher than in previous years, which shows the change in demand and value of beachfront areas.

With these developments, it becomes clear that summer fun in Greece is changing, with new rules and increased requirements, both in terms of prices and clothing, and bathing for a family at one of the organized beaches is now a difficult task.