Expo 2025 Osaka signs agreement with Confartigianato

To promote artisan excellence, 'a natural partner'

By: ansa.it

Nov 06 2024
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Expo 2025 Osaka signs agreemen

The General Commissariat for Italy at Expo 2025 Osaka and Confartigianato have signed a memorandum of understanding to promote artisan excellence at the Universal Exhibition.
    The agreement aims to enhance one of the country's economic engines, encouraging the participation of the Italian entrepreneurial system at Expo 2025 Osaka, in particular artisans and small and medium-sized enterprises present or with a strong strategic interest in the Asia-Pacific area, through the exhibition of works, the creation of workshops and participation in networking events, with the aim of improving accessibility to the international market.
    Strategic innovative projects and practices will be identified, promoting exchanges of knowledge between Italian and Japanese artisans and designers, to develop collaborations that enhance artisan excellence and sustainable design. Furthermore, the communication of Italian initiatives linked to the Expo will be promoted at a national and international level.
    "Very pleased with the signing of this important agreement with President Granelli," said Ambassador Mario Vattani, Commissioner General for Italy at Expo 2025 Osaka.
    "Considering the central role attributed to Italian know-how in the exhibition itinerary of our Pavilion at Expo 2025, Confartigianato is our natural partner to bring to Osaka a broad and updated account of our 'artisan intelligence'.
    "Today, craftsmanship is expressed not only in the ability to combine tradition and contemporary creativity, but also in research into new materials and innovation.
    "Together, we will address important issues at Expo, such as the challenge of bringing new generations closer to a sector that is so fundamental to our economy." For the President of Confartigianato Marco Granelli "with the participation in Expo 2025 Osaka, an opportunity for which we are grateful to the Ministry of Foreign Affairs and International Cooperation, we want to highlight the leading role of craftsmanship and small businesses - over 4 million companies, equal to 99.4% of the total - in representing the excellence of Made in Italy in the world where they export products for a value of 172 billion euros.
    "As part of Expo 2025, in addition to seizing opportunities for internationalization and access to the Japanese market for our companies, we will promote artisan intelligence, which is a synthesis of tradition and manufacturing quality, creativity, technological innovation, sustainability and training and employment opportunities for young people.
    "The excellence of our entrepreneurs will be at the center of "BENFATTO", an original project of the Ministry of Foreign Affairs and International Cooperation, created with the collaboration of Confartigianato Imprese, which includes the exhibition of works and artifacts, together with experiential videos and textual and multimedia stories".
    Expo 2025 will be held in Osaka from April 13 to October 13, 2025, under the theme "Designing future society for our lives." Italy will be presenting a Pavilion designed by architect Mario Cucinella with the slogan "Art regenerates life."