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Trends

How niche content creation, remixing, and marginalised creators are changing online viral trends

An excerpt from ‘From Pessimism To Promise: Lessons from the Global South on Designing Inclusive Tech’, by Payal Arora.

By: Scroll.in
  • Sep 03 2024
  • 13
  • 4102 Views
How niche content creation, remixing, and marginalised creators are changing online viral trends
How niche content creation, re
Creators hunt for online niches to go mainstream. Remixing niches can create virality. Combining poetry and food marketing, or Kerala pickles and adventure travel is the norm. As one aspirational influencer puts it, “My poetry should reach more and m... [10494 chars]

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