Understanding How Colors Can Change Your Brand

Companies often use red to show passion or aggression. Red is a powerful color that dominates the page. This color shows importance much like the red carpet does. Knowing how to use red is an important tool for website designers. The wrong shade can

By: Easy Branches Team

Feb 24 2021
32
4585 Views

Understanding How Colors Can Change Your Brand

One thing that is important when creating a website is color. Sacramento Website Design companies creating your website will help you sell your company to the visitors. Many business owners don’t realize how important branding is for their business and how this plays a big role in your website designs. The colors you choose for your brand and your website play a big role in how people see you company.

Here is a quick guide to a few colors and the emotions they invoke in viewers.

Red

Yellow

Yellow is often used as a warning as it stimulates the anxiety center of the brain. Using bright colors sparingly can be a way to stimulate, but too much can make a negative impact on the viewer. Lighter shades of yellow can seem happy and fun since they will remind us of summer. Yellow taxis and golden statues have two different feelings connected to them, so again, the shade you choose can change the meaning. Talk to your local Sacramento web design company to get the right shade for your brand.

Blue

Blue is the calmest color. Blue makes us feel safe and secure. Many websites use blue to try to give the viewer the feeling of safety. Banks, law firms, and social media site often use this color to invite us in and make us trust them. If your company needs to make visitors feel safe, blue is the best color to choose. Avoid using blue for food related websites, it actually makes us not hungry!

White

White gives off a very clean and healthy feeling to visitors. White is also often used as backgrounds so that the products on the page are the main focus. If you are advertising your products, the products should be center stage. White provides a nice clean slate that you can build off of.

There are just a few of the colors and what they mean for websites. Sacramento website design companies can help you use the perfect colors to attract your audience and make them understand your company’s brand through the use of color.