Ecommerce in tourism sector worth nearly 40 bn in 2024

According to study by Milan Polytechnic observatory

By: ansa.it

Oct 10 2024
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Ecommerce in tourism sector wo

Italy's tourism sector in 2024 continued to grow but at a slower pace compared to the strong recovery registered after the COVID-19 pandemic, according to a study by the Observatory Travel Innovation of Milan's Polytechnic university presented Thursday at the TTG Travel experience fair in Rimini.
    Overall, growth was driven by eCommerce, accounting for 56% of the total value of the hospitality market (21 billion over a total of 37.5 billion euros) and 70% of the transportation sector (18.4 billion out of 26.3 billion) for a total of nearly 40 billion euros, the study found.
    The travel market - including eCommerce and other channels - is overall growing at a different pace with the hospitality sector up 4%, transport +10%, tour operating (without cruises) and travel agencies +8%, according to the research.