Conor McGregor sees first brand deal loss since court case verdict after being dropped by video game
McGregor has suffered his first brand deal loss since being found liable of assault in a Civil Court case.
Conor McGregor has suffered his first brand deal loss since being found liable of assault in the High Court, being dropped by a video game.
Developers of the popular Hitman game have revealed they will ‘cease their collaboration’ with the Dubliner following the court ruling.
IO Interactive, the game’s developers, said in a statement: “In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately.
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“We take this matter very seriously and cannot ignore its implications. Consequently, we will begin removing all content featuring Mr. McGregor from our storefronts starting today.”
It comes just days after a High Court jury awarded Ms Hand up to €250,000 in damages after she had claimed McGregor raped her in the penthouse suite of the Beacon Hotel in Dublin in December 2018.
McGregor’s voice and likeness were installed in the recent Hitman game, with his character called ‘The Disruptor’, which is based on the MMA fighter.
McGregor has indicated he intends to appeal the decision. Nikita Hand failed in her claim against another man, James Lawrence, for assault.
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