Vodafone is gone! Acquirer One Hungary opens flagship store in Budapest
Tech giant #ONE acquiring #Vodafone and #DIGI starts operations in Hungary
One Magyarország opened its first flagship brand store in Budapest on Monday.
Listed ICT company 4iG rebranded the commercial telecommunications services of its units Vodafone Magyarorszag, DIGI, Antenna Hungaria and Invitech under the One aegis from January 1. One tariffs have not changed although some packages have been renamed.
“Our aim is to be the first choice among Hungarian telecom operators for residential and business subscribers, in line with the One brand,” said the CEO.
Tamás Bányai noted that the integration of the services of DIGI, Invitech and Antenna Hungária into one hand is a historic moment in the Hungarian telecoms market.
The 135 shops of Vodafone and Digi, currently operating in 98 municipalities, will be merged, and the two brands will be phased out by mid-January. In response to a question from MTI, Tamás Bányai said that the complete restructuring of the network of shops, starting this year, is part of a multi-year process. He did not want to share details about the financial costs of the restructuring or the exact amount of One’s planned investments for this year.
In a statement, the company stressed that One’s mobile tariffs have not changed since 1 January. Customers will find some packages under a different name, but the content and tariffs of the packages will be the same as the previous Vodafone and DIGI tariff packages, they said.
The company is offering banded discounts to customers with multiple services, and has introduced new mobile subscriptions with unlimited data and talk for both residential and small business customers, as well as new solutions for prepaid customers.
Among the company’s product offerings, Tamás Bányai highlighted that One is the only telecoms operator in Hungary to offer the full range of RTL+ Premium services in its packages at no extra cost, giving customers access to Champions League, Europa League and Conference League matches, as well as exclusive RTL in-house content, films and series.
In response to a question, he said that work was underway to enable RTL+ subscribers to access premium content with their current password as part of a One subscription.
The company promised to keep the targets set in the strategic agreement with the government. Currently, 2 million households are being reached by broadband internet and in the future, hybrid and all-fibre network deployments will continue, while the development of a 5G mobile network with gigabit download speeds will also be “ramped up”.
In the two years since 4iG acquired ownership in Vodafone, three times as many base stations have been deployed than in the two years before, he added.
Vodafone’s consolidated revenue fell to 233.883 billion forints in 2023 from 287.747 billion forints in the previous year, with profit after tax at 1.384 billion forints, down from 50.967 billion forints in 2022.
The interior of the brand store in the capital’s Westend City Center was the work of KVB Design in London, Room Design Studio and a team from 4iG.
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