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Hungary
Budapest Brand Nanushka Unveils New Spring Collection in New York
To celebrate Nanushka’s 20th anniversary, the Spring/Summer 2025 collection was unveiled in New York, encompassing the brand’s past leading to the present, as well as its vision for the future, reports Magyar Nemzet. The Spring/Summer 202
To celebrate Nanushka’s 20th anniversary, the Spring/Summer 2025 collection was unveiled in New York, encompassing the brand’s past leading to the present, as well as its vision for the future, reports Magyar Nemzet.
The Spring/Summer 2025 collection draws inspiration from paper craftsmanship, reimagining different textures and techniques from raw paper and transforming them into new, sophisticated fabrics and garments.
This is to emphasize the importance of human connections and touch, the rich heritage of Nanushka’s Hungarian background.
The brand finds peace in minimalism, offering a quiet space for contemplation.
Physical papers collected from various art history and design books formed the central reference of the season, indicating, returning to the foundations of research and physically turning pages to inspire the future.
References from the work of conceptual artist Robert Morris were a form of inspiration that the brand used to further develop technical fabrics.
As part of the SS25 collection, Nanushka’s first handbag, Sandi, was also unveiled.
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Over Nanushka’s runway 20,000 pieces of recycled paper clips hung from the ceiling. The paper clips carried images, notes and archive moments from Nanushka’s 20-year history.
The presentation attracted distinguished guests who had a front row seat to view the collection. Among them were Scottish actor and singer Thomas Doherty and American actress Larsen Thompson. Sarah Lysander, Zack Lugo, Richard Biedul and Tanner Reese were also spectators at the fashion show.
Fact
Founded in Budapest in 2005 by Szandra Sándor, Nanushka designs women’s and men’s clothing and accessories from carefully selected materials that are characterized by a low environmental impact. Nanushka focuses on craftsmanship, details and fabrics, creating an elegant, modern wardrobe that combines traditional craftsmanship with contemporary design. The brand celebrates the beauty of imperfection and unites pure design and conscious creativity in a refined bohemian perspective characterized by travel, innovation and respect for heritage.Under the creative direction of Szandra Sándor and the leadership of Peter Baldaszti, Nanushka as a fashion house has brought Central European design to the forefront of the fashion industry, making it the first of its kind.
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Via Magyar Nemzet; Featured image via Pexels
The post Budapest Brand Nanushka Unveils New Spring Collection in New York appeared first on Hungary Today.
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