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Journalists Beware, AI is Coming for your Job!

The impact of AI technology on the domestic media market has been assessed through interviews with experts. Moreover, its general awareness, use and acceptance has been examined through a representative online questionnaire survey, according to a rec


  • May 22 2024
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Journalists Beware, AI is Coming for your Job!
Journalists Beware, AI is Comi

The impact of AI technology on the domestic media market has been assessed through interviews with experts. Moreover, its general awareness, use and acceptance has been examined through a representative online questionnaire survey, according to a recent joint study by the National Media and Infocommunications Authority (NMHH) and the Scientific Association for Infocommunications (HTE).

The research noted that in the Hungarian media and communications market, the use of generative AI solutions is still at an experimental stage: ChatGPT has been tried by everyone, but so far it has typically been associated with difficulties rather than efficiency gains, reports Világgazdaság.

This may be due to a lack of skills and the fact that AI solutions are less developed in Hungarian, but the content creation side believes in AI solutions and experts are very positive about them,

they added.

They said that the Hungarian labor market has not yet seen the effects of the use of generative AI technologies: while new solutions are ready to actively support the Hungarian media market, it is unlikely that this will happen within six months. However, within one or two years, the technology could be ready to be used for news monitoring, source control, or fake news filtering, or even for content that is created fully automatically and only needs to be monitored.

According to the research, the consensus view of experts is that in the future,

workers who cannot use AI solutions and media companies that do not integrate these new technologies into their work processes will be at a competitive disadvantage in Hungary.

The research also shows that one third of Hungarian internet users have actively used artificial intelligence, about 15% occasionally and about 3% regularly use AI.

Typically, respondents were more positive about AI, and saw mainly labor market benefits from its use: 40% expected a reduction in administrative burdens, and a third expected a reduction in the time needed to get to work and an improvement in the quality of work.

Half of them think that this could lead to a reduction in working hours to four days a week in ten years’ time.

Respondents expect that AI solutions could lead to job losses. Most people expect changes for IT professionals, but many also anticipate changes for journalists, teachers, educators, accountants and assistants.

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In addition, an expert stressed to Index that AI and data analytics are enabling digital technology to replace missing health workers, patients to self-diagnose and self-care, and even to help prevent diseases from developing in the near future. The digital revolution will fundamentally redefine healthcare, emphasized startup entrepreneur, investor and mentor Péter Balogh.

AI will not only be able to provide a diagnosis in real time, it will also be able to predict the problem in advance, so that many people will never develop the disease.

This could lead to a dramatic change in the structure of healthcare spending, reducing the burden on public budgets. As digitalization will be able to replace a significant proportion of the missing professional staff, nurses and doctors, and speed up movement through the system in space and time, waiting lists could be significantly reduced – even within a few years.

Health maintenance can become the core of the system, rather than disease management, and the incredible amount of data being generated worldwide will help people achieve higher levels of physical and mental well-being. The big question, of course, is which countries, which companies and which groups of health workers will benefit in the short, medium and long term.

Furthermore, the importance of data analytics is also evident. Thanks to modern immunotherapy, there have been significant improvements in the survival of advanced lung cancer in Hungary over the past decade, as the National Health Insurance Fund of Hungary (NEAK) database shows. Lung cancer is one of the most common types of cancer in the country, killing more than 8,000 people every year, but the 3-year survival rate for late-stage lung cancer has doubled in Hungary over the past decade.

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Via Világgazdaság, Index; Featured image via Pexels

The post Journalists Beware, AI is Coming for your Job! appeared first on Hungary Today.

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