How Fortnite and Roblox are becoming marketing tools for the music industry

Musicians and music rights holders are gradually realizing that they are leaving money on the table by not engaging more actively with audiences inside metaverse platforms. For many users of platforms such as Fortnite and Roblox, virtual worlds are o

By: Digiday

Jun 29 2024
51
3025 Views

How Fortnite and Roblox are be

As platforms such as Fortnite and Roblox become full-service platforms for digital life, the music industry is moving beyond virtual concerts. These days, musicians are integrating more deeply into v… [+4341 chars]