Research Briefing: Publishers invest in programmatic ads despite budget and data challenges

In this edition of the Digiday+ Research Briefing, we examine how publishers are continuing to invest in programmatic ads despite budget and data challenges, how the "Fortnite" ecosystem is having its YouTube moment, and how a new TikTok social impac

By: Digiday

Jun 25 2024
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Research Briefing: Publishers

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →In this edition … [+7162 chars]