Football
Guinness unveiling new Premier League deal leaves sour taste for cash-poor Irish football
Here's the thing. The brand is none other than Guinness, one of our own you might say, and the football gig they have signed up for is the Premier League,
![Guinness unveiling new Premier League deal leaves sour taste for cash-poor Irish football](https://europe.easybranches.com/uploads/news/2024/08/6699952.jpg)
The four-year deal has been valued at around €60m, a vast sum, if not for a company whose brand is worth an estimated €2.5bn.
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