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Trends

Movie Marketing Chiefs Talk 'Barbenheimer' Effect at Variety Summit

Movie marketing chiefs talked about the 'Barbenheimer' effect and other trends at a session held as part of Variety's Entertainment Marketing Summit.

By: Variety
  • Apr 25 2024
  • 13
  • 4913 Views
Movie Marketing Chiefs Talk 'Barbenheimer' Effect at Variety Summit
Movie Marketing Chiefs Talk 'B
The film business has had to battle its way through everything from COVID shutdowns to strike-induced box office delays to steep competition from a tidal wave of high-priced streaming content over the past seven years.
The contraction in theatrical r... [6629 chars]

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